Orange County SEO gives Tips on Doing Search Engine Optimization (SEO)
SEO is an activity that advocates for a certain web content. By advocating I mean, persuading more readers or users to view your published articles or content. It is actually garnering more search traffic so that more and more readers get to view your content. This activity is like looking for fame. In this case, the search engines like Google, Yahoo and Bing are the platforms for optimization. There are easy tips that you need to keep in mind for optimization of your content to take place:
Create content for readers
Most people will fight for fame from search engines than from users. This means they write or publish for the search engine which is not the way. Publish to help the reader because it is after the user benefits from your content that the search engine returns it among the first search results hence gain search traffic. Taking the case of articles- there are very simple ways that will help attract more readers. First use comprehensible language. Using jargon might make you feel a hero but it will disenchant users in return. People want something they will consume immediately. Jargons will make them leave you article and find another one.
Use ‘How to…’ and ‘Tips on…’ techniques. Articles that have such as part of the title are more beneficial to users. A title like ‘How to lose weight in 10 days’ is catchier than just a mere ‘losing weight in 10 days’. Search engines have a tendency of optimizing articles with such titles.
Nature of articles
This comes along with the relevance of your content. As mentioned earlier, write for the user. Some users will want history content while other will want current information. To be on the safe side, try incorporating the two in your article. With this, even if your article does not lead forever, at least it had its way before it got obsolete. However, it is always good to write the date of publishing. It shows confidence and honesty; that you are not writing to prank readers so that you achieve optimization only, but are really in need of helping them. You leave them a chance to decide on their own, what to view and what not to view.
Kind of content
Some types of content gain more optimization by the search engines than others. Videos and info graphics are a very suitable type. Research has shown than things seen are loved and remembered more than those read. Start it simple, like just using your smartphone to take a photograph or video the post it on YouTube. However, make sure you post what is in relation to your brand; relevance is key.