Tony Sabetti Joins ID Team at NXP

Industry expert leads US sales team

NXP, the independent semiconductor company founded by Philips, today announced the appointment of Anthony (Tony) Sabetti as the senior director for business development, strategy and marketing for the identification (ID) business in North America.

With a focus on further developing US ID business opportunities, Tony will work closely with influencers and stakeholders for the various ID ecosystems. With over 4 billion contactless chips sold to date, NXP Semiconductors is the world’s leader in the design and manufacturing of ICs used in smart labels, tags, secure smart cards, electronic identification documents and the corresponding reader components. Markets include Near Field Communication (NFC), contactless payments, MIFARE smart card technology, Radio Frequency Identification (RFID) and eGovernment. Working together with ID customers, system integrators, service providers and implementers Tony will drive the development, penetration and commercialization of these advanced technologies.

“We are excited to have Tony join our ID sales and marketing team,” said Steve Owen, vice president sales & marketing, Identification, NXP Semiconductors. “His industry expertise paired with his knowledge and focus on the US region will ensure NXP further establishes itself as the number one provider of ID solutions.”

Prior to his current position, Tony Sabetti was the vice president of RF Solutions at Sirit Inc and was responsible for several vertical markets, including the emerging supply market. Before joining Sirit Tony spent over 20 years in Texas Instruments in various strategy and marketing positions, ultimately leading the development and launch of TI’s UHF products as the director of retail supply chain solutions.

About NXP Semiconductors

NXP is a leading semiconductor company founded by Philips more than 50 years ago. Headquartered in Europe, the company has about 29,000 employees working in more than 30 countries and posted sales of USD 5.4 billion (including the Mobile & Personal business) in 2008. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in TVs, set-top boxes, identification applications, mobile phones, cars and a wide range of other electronic devices. News from NXP is located at www.nxp.com.

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